Business process mapping is a way to visualize what a business does taking into account responsibilities and standards.Business process modeling BPM takes this one.Uber Joins the Bidding for Here, Nokias Digital Mapping Service.The multibillion dollar battle to buy Here highlights the growing importance of digital mapping services as companies connect their products to the Internet.Other tech giants, including Facebook and Microsoft, have previously shown interest in acquiring Nokias mapping unit.The worlds automakers and tech giants like Google have unveiled a series of driverless car projects that rely heavily on up to date road data.Create-a-Custom-Travel-Map-with-Google-Maps-New-My-Maps-Tutorial-28-406x720.jpg' alt='3 How Is Travel And Mapping Software Used For Video' title='3 How Is Travel And Mapping Software Used For Video' />Companies like Amazon and Fed.Ex use mapping information to run their global logistics operations.And tech start ups, including Uber and Airbnb, the vacation rental website, have incorporated digital maps into the heart of their businesses.While Google Maps has an estimated one billion mobile users, or about 1.Heres smartphone users, Nokias division dominates in automobile mapping a field in which both Google and Apple, which has struggled with its own mapping service, have earmarked for growth.Nokias mapping business holds more than an 8.Read the latest stories about Tech on Fortune.New York to New Delhi.Here, which is based in Berlin, employs about 6,0. How To Install Emmanuel Tv On Dstv Decoder Types . Nokias digital maps and connected car services with almost three million daily adjustments.The unit reported yearly revenue of 1.Nokias total sales in 2.Photo. Mapping the streets of Warwick, Britain.Nokias mapping business holds more than an 8.New York to New Delhi.Credit. Rob Stothard for The New York Times Its extraordinarily difficult to get this type of mapping data, said Jamie Moss, an analyst at the technology research company Ovum in London.Other than Google, Here is one of the few companies that can offer this data right now.Analysts said Ubers attempt to buy Here would give it access to a fully established digital mapping business.The mapping tool, they say, could help with services like Uber Pool, the companys ride sharing initiative, which uses geospatial mapping data to pair riders with drivers.To carry out such matches speedily, the company needs significant engineering power and a rich trove of mapping data, according to people with knowledge of the project.In addition to Googles Maps, Uber relies on data from Apple and other companies mapping initiatives, as well as its own online information.Uber, whose backers include Googles venture capital arm, has taken steps in recent months to hedge against its heavy reliance on the search giant.This year, for example, the company unveiled the Uber Advanced Technologies Center that, in partnership with Carnegie Mellon University, is working on mapping and autonomous vehicle technology.And in March, Uber acquired de.Carta, an almost decade old mapping software company based in San Jose, Calif., to bolster its mapping efforts.The company also has hired a number of mapping software engineers in recent months, according to two people familiar with Ubers hiring efforts.The companys plans, however, may still be outflanked by the German automakers, which also view Nokias mapping business as central to their future.Mercedes and other automakers already are testing so called autonomous vehicles that rely on Heres technology to guide cars around city streets with limited intervention from drivers.They are reluctant to become overly dependent on Googles Maps, which offers similar services, particularly because Google is working on autonomous vehicles of its own.As part of its bid, the German consortium wants to give others access to Nokias mapping service, under a licensing agreement, so that the business can maintain its global reach and remain the primary competitor to Google Maps, according to a person with knowledge of the matter.Mapping data is an important long term asset for the auto industry, said Jeremy Carlson, an analyst at IHS Automotive, in Los Angeles.It makes sense that they would want to protect it.Continue reading the main story.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |